Marketing Tip for Fall - 5 Minutes A Day!

I absolutely love the threshold from summer to fall. It is this potent time to shift our energy a bit more internally away from the bustling energy of summer to the grounding energy of fall.

My marketing tip for Fall --- Tend to your business goals each week. Even if all you have is 5 minutes. A little bit goes a long way. 

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3 Cooling Practices for Summer

Summer and me have a love/hate relationship.

I crave the freedom to play, to explore, change up my routine and get outside a lot more. But, I often find myself face to face with struggle during this season. In the summer in particular I come face to face with desire and craving. As a fiery person (and a pitta in Ayurveda, yoga’s sister science) by nature I crave excitement, activity and social gatherings. But I can easily overdo it and wind up feeling depleted. 

Listen to your energy, and if you are present you will begin to learn when it is truly enough and you need to rest (or when you have the energy to continue). Make plans if you like but let go of the outcome in the moment. Have fun and live fully!

+++ Here are 3 yoga poses to help cool your mind + body if you find yourself feeling anxious, overheated or ungrounded this summer.

We often forget that we have tools available to us wherever we are - whether you are traveling or at home, to feel more rejuvenated and present all summer long. 

Take at least a few minutes for each pose below, and you will feel refreshed and relaxed at the end of this practice:

P.S. Learn more poses + ways to feel refreshed this summer in my upcoming Extended Restorative Yoga Workshop with Live Music in San Francisco on July 30th at Yoga Tree Stanyan. Pre-register at http://goo.gl/l2x8Dd.

Spring Cleaning for Your Body & Mind

Originally published in Elephant Journal.

 

Spring is a great time to hit the reset button both on and off the yoga mat.

When the daylight hours begin to increase, the nice weather days increase too.

Spring is a dance—we are beginning to dust off the stagnation and heaviness of winter. Colorful foods are starting to make their way to the farmers markets, and the longer days may give us all an extra burst of energy.

But spring is also a potent time to listen to your needs so you don’t become frazzled.

It is a great time to do a cleanse, engage in some spring cleaning, and become aligned with what really nourishes you—in your body and in life in general.

If winter is a teacher to help us be more comfortable with rest and deep self-care, spring shines a light on what we need to do to feel invigorated and balanced while taking on new ventures.

How do we stay calm and feel nourished while our schedule changes, or the demands of life increase?

This spring I’ve been challenged a lot more than I expected to be. I went through an intensive cleanse in March called The Whole 30 in an attempt to become more aligned with what makes my body feel good, and also to get a skin rash under control.

In that process, I’ve learned a lot about my crutches and all the “healthy food” I’ve been eating that did not align with my body, or help my mood! The craziest part was that I didn’t notice this until I began to remove certain foods. And when I re-introduced certain foods into my diet, a shift had occurred and I could feel the effects, both good and bad.

I am a believer that this “spring cleaning” mindset can apply to the ways we fill our time as well, and can make us more aware of what makes us happy or cranky.

Here are three things you can do now to spring clean your body and mind:

1. Start an activity/mood journal.

Get a notebook or simply write down on a sheet of paper how you feel before engaging in a certain activity (like watching television or going to a party) and then go back to your journal and record how you feel after that activity. Write down what’s going on in your mind, body, and emotions.

Be honest. There are no right or wrong answers. It is just an assessment to see how certain activities you engage in may be positively or negatively affecting you on a regular basis.

You can repeat this process with food. For one day, log your energy and mood before you eat each meal or snack, as well as after. Notice if anything surprises you.

2. Get outside a bit more.

Even if you are an urban dweller like me, there are simple ways you can add connection to nature in your life.

During your lunch break, instead of eating inside, try eating outdoors. Take a five minute walk outside (without your cell phone). Do this at least two to three times each week. You will notice the difference in your mood and mid-day energy.

3. Get active—try something new.

Spring is a great time to be more active. If you practice yoga, now is a great time to try something new. This could mean trying a new pose for the first time, or simply starting to move a bit more on your own, in addition to going to class.

You could start your day with some cat-cow stretches and a downward facing dog before you walk out the door or do three rounds of sun salutations.

This time of year I also love to go on hikes—the wildflowers are so beautiful.

I hope you found these simple tips helpful and have a lovely spring!

What is your purpose?

This past week I've struggled as I know most of us have - my body aches, my emotions are up and down, my self care is all over the place and yet I have found moments of peace, clarity and a bit more balance. Through this process I've also re-connected even stronger back to my purpose. The reason why I'm doing the work I do in the world. And what keeps me going.

Our yoga practice can also teach us to see - to identify where we are closing down, numbing out or engaging in a lot of heat when life throws us a curve ball. Also, it can illuminate where we are not allowing our process and emotions to be present. For me, the lesson that I am learning is to be patient with myself.

After last week's election and a week long silent meditation and yoga retreat at Spirit Rock my eyes are more open to the subtle and not so subtle ways I process, and also what triggers me. Interestingly enough my triggers are also related to my purpose. The things that light me up are also the very things I am working to help others heal inside of themselves. This is common, especially among those of us that work to give back to community. 

One way to help us connect back in to the world and to each other is purpose. When I meet with clients I always try to emphasize that they go back to their "why" when thinking about marketing. 

Why are you doing what you do in the world?

This practice always helps me when my head is spinning, or if I'm caught in self judgment. It also helps when I can't quite find the words or strength to hold the space.
 

Put Purpose Into Action: 

  1. Write down your purpose on a sticky note, or in a place where you can see if often. When you are struggling, having a bad day or feeling uninspired look at the note. It will ground you, I promise.
  2. Connect everything you do to your why. So every class you teach, email you send, social media post or video you share comes back to your mission.
  3. Don't make it more complicated than it is! 

Got a question or topic you'd like me to cover? Email me!

 

Engaging Creativity

The Push + Pull 


At one point or another we will all come up against the push and pull of creative engagement. The feeling that you need to be creative, but you just can't get there. You're stuck. In a rut.

I've experienced this in just about every facet of my life - in my marketing work, as a yoga teacher, in relationships and even in my cooking (which is another LOVE of mine!). But, how do we get out of it?

It starts with TRUST. Trust in the process, and that creativity and inspiration will come. But the trick is that it doesn't end with just trust alone. From what I've seen that can be where a lot of us stop, especially when it comes to marketing. The minute we feel tapped out, un-inspired or worse - demoralized and disgusted - we completely walk away. Sound familiar?

Similar to a practice or ritual of any kind the rewards often do not happen immediately....but we stay steady. We put in effort and water the garden after the seeds are planted. When I meet with new clients one of the most important things I try to emphasize is consistency. Create a habit out of the ways you connect with your students and audience outside of the classroom.

What we are looking for is a combination of TRUST + CONSISTENCY. 

Now sometimes you need to overhaul what you are doing and take a step back. But don't throw everything you've done away if this is the case. When you re-emerge be open about the process to your comfort level - this is what our community is looking for, and what we all need more of.


Put It Into Action: 

  1. Share something this next week that feels authentic and real. Start with one thing - it can be one post or email that is in YOUR voice.

    Still stuck? Look at what you are teaching or offering. What is one thing your students or community can do on their own that relates to what you are teaching. Maybe a breath practice, or guided meditation, etc.
     
  2. Put it on your calendar WHEN you would like to share next week.
     
  3. Take the time to ask your community what keeps them inspired. This can be a way to get feedback about what you are doing, and perhaps what resonates with your students.

Have a good weekend everyone! I'm eager to hear if this was helpful, and I'll send out a marketing tip every few months so stay tuned. I'm also open to addressing your questions!

Your Intuition + Marketing

I've often struggled finding ease and balance with marketing. As an entrepreneur it can feel like you have to either work non stop or have a small army to make any kind of meaningful impact.

I believe in a different way to go about it all. Something that was not exactly taught to me in school, or in my time doing marketing at larger corporations or even in small business. 

Trust in your intuition - that gut feeling you have about something whether that is NOT wanting to send another generic email campaign on a Tuesday morning, OR creating some clever post on social media that doesn't feel authentic.

And, I've found that the more "innocent" I can be the easier it is to have clarity and connect to my intuition to make decisions - in life and business. Often times innocence can be confused with being naive. In fact they are quite different. What I mean by innocence is the ability to see a situation clearly - without being clouded by preconceived thought. That is not always easy. If you think about a child exploring nature, or the last time you tried something with a true beginner's mind - you were open to the experience and welcomed it fully. All of it. 

I believe using our intuition to drive our decisions is much more powerful and real than any marketing formula. 

We are able to see clearly when we wipe the fog from the mirror. 

Put It Into Action: 

  1. Think of one marketing channel you'd like to explore, or something that has been looming in your mind.  For instance, this could be starting an Instagram page or beginning an email marketing strategy.
  2. Next ask yourself, what is the purpose of this platform. Literally - what is the main activity people do or use it for? Is it sharing and viewing photos and videos or learning in more detail? Try to see the marketing channel from a place of innocence - not judgment, especially if you are conflicted. Get very specific and clear.
  3. Then ask yourself, "what do I think would actually be interesting to see on XYZ?" (note: it can be helpful to view this from your perspective as a student - not the teacher, marketer, business owner, etc.)  
  4. Take what you've just learned into consideration and ask yourself what you immediately feel that YOU want to do on that platform. What do you think will resonate, and what would YOU like to see if you were the student? Often times the first thing that we think comes from a place of truth if we stay in the framework of being innocent and inquisitive.
  5. BONUS TIP: While I think it can be helpful to see what other teachers are doing as a way to generate ideas and inspiration for what you might be able to do...be cautious as it can be easy to feel overwhelmed and think you don't have what it takes, or enough time, etc.

I'm eager to hear if this was helpful - let me know.

p.s. If you have a question and would like to email me - please do!  I'd love to hear from you all.