photo taken at one my favorite places: Ocean Beach in San Francisco

"Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom."

Viktor E. Frankl ‎


How I approach Marketing

I work with yoga teachers, healers, studios, entrepreneurs and organizations to increase their impact, and connect to community in meaningful and authentic ways. It is my goal to take the fear and frustrations out of marketing by making it accessible and of actual value.

I've worked with hundreds of yoga + pilates teachers, studios and healers, as well as small family-owned organizations, non-profit organizations, entrepreneurs, artists of all kinds, wellness coaches and publicly traded technology companies. I love this work, and believe in an approach to marketing that will leave you feeling even more connected to your teachings and your community in a real way.


  • Marketing Strategy

  • Email Marketing

  • Social Media Marketing

  • Digital & Print Design

  • Video Creation & Editing

  • Website Strategy + Content Development

  • Writing/Editing & Blog Submission

  • Public Speaking Training

  • Marketing + Business 101 Sessions and Advanced Techniques Workshops for
    Yoga Teacher Trainings + Special Events

    + MORE!

Interested in learning more?  Email me and let's chat about your needs!

Working with Crystal has been one of the best business decisions I could have made. She kept me 100% accountable to my goals and has helped me create launches and amazing products beyond what I could have imagined. She is a gem and I will consider her to be part of my team for many years to come.
— Elizabeth Husserl, Conversations with Money
I worked with Crystal to create and implement a social marketing strategy for my advanced teacher-training programs in SF. She’s solid, she’s clear, she’s creative and she’s a total pro.
— Jason Crandell, Yoga Teacher + Trainer
Crystal has been invaluable to the expansion of my yoga business. As a long time yoga practitioner, teacher and trainer, I’m very comfortable on the mat, the studio and even at a yoga conference but the business aspect of the yoga world doesn’t come naturally for me.

Crystal does both! As a yoga teacher herself and someone knowledgeable about all things digital, she is uniquely qualified to support yoga teachers and others in the healing arts. Crystal has spearheaded my marketing, newsletter and social media presence online. I’m so grateful to have her on my team.
— Jane Austin, Yoga Teacher + Trainer
Since starting to work with Crystal my business marketing has taken off. First off, she’s organized, she keeps track of every little detail when I can’t. Second, she knows her clients and their clients. She tailors all her work to fit me as an individual so everything comes out in my voice. It’s been great to have someone to count on so I can focus on the other aspects of my business.
— Danni Pomplun, Yoga Teacher + Trainer
Crystal is a true marketing professional. She elevated Yoga Tree’s marketing efforts and successes across all programs...Crystal is smart, hard working and a pleasure to work with. I recommend her highly.
— Yvonne Schellerup, Former General Manager at Yoga Tree Studios